Trust impacts us 24/7, 365 days a year. It undergirds and affects the quality of every relationship, every communication, every work project, every business venture, every effort in which we are engaged. It changes the quality of every present moment and alters the trajectory and outcome of every future moment of our lives—both personally and professionally. (Location 408)

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You can have all the facts and figures, all the supporting evidence, all the endorsement that you want, but if you don’t command trust, you won’t get anywhere. —NIALL FITZGERALD, FORMER CHAIRMAN, UNILEVER (Location 432)

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Simply put, trust means confidence. The opposite of trust—distrust—is suspicion. When you trust people, you have confidence in them—in their integrity and in their abilities. When you distrust people, you are suspicious of them—of their integrity, their agenda, their capabilities, or their track record. It’s that simple. (Location 461)

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The moment there is suspicion about a person’s motives, everything he does becomes tainted. —MAHATMA GANDHI (Location 510)

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A nation’s well-being, as well as its ability to compete, is conditioned by a single, pervasive cultural characteristic: the level of trust inherent in the society. —FRANCIS FUKUYAMA, STANFORD SENIOR FELLOW (Location 573)

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when trust is low, speed goes down and cost goes up. When trust is high, speed goes up and cost goes down. (Location 664)

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Mistrust doubles the cost of doing business. —PROFESSOR JOHN WHITNEY, COLUMBIA BUSINESS SCHOOL (Location 701)

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